Shinjuku Ceremonial Reserve Gift Box
Shinjuku's Ceremonial Reserve gift box is a tasting experience crafted meticulously to bring you four intensities of the finest Japanese shade-grown matcha.
Experience the gold standard in first spring harvest ichibancha, infused into our rich, creamy white chocolate squares.
For yourself, for a friend, for your family, for any matcha lover in your life. Share the refined taste of Shinjuku's Ceremonial Reserve matcha white chocolates.
The first 500 boxes of Shinjuku Ceremonial Reserve will include a limited-edition omamori, a traditional Japanese amulet bringing good fortune.
Our Matcha
The matcha we selected for our Ceremonial Reserve box comes from small, family-owned farms in Kagoshima, where tea leaves grow in the shadow of the Sakurajima and Kaimondake volcanoes.
Kagoshima's mineral-rich volcanic soil imparts a bright, bold, naturally umami flavor, and the warm climate allows for the healthy growth and harvest of premium cultivars (strains) impossible in cooler climates like Kyoto or Shizuoka.
Our matcha is known as ichibancha, or "first tea." Ichibancha is the very first harvest of the new spring tea leaf shoots, prized in Japan as the highest-quality harvest of the year for its young, tender leaves. These tea plants spend the entire winter storing nutrients to produce a delicious, vibrant flavor - an especially powerful effect in the fertile volcanic earth of Kagoshima.
The best matcha - ours included - is traditionally grown in the shade, restricting up to 90% of sunlight, which forces the plant to concentrate its nutrients in its leaves, keeping the leaves tender, bright green, and umami rather than bitter. Even then, once it's harvested, tea masters carefully select and blend leaves together to produce the absolute best matcha possible - and we've carefully selected this matcha from a range of the finest on the market to bring you a superlative tasting experience.
